When surveying public perception of REALTORS®, trust and value emerged as the two areas where there was the most concern regarding Realtor reputation. These buyer and seller guides were created to serve a dual purpose: to provide consumers with practical information to help them with the purchase or sale of a property, and to demonstrate the myriad of factors that Realtors are aware of and advising on. Real estate transactions are not as simple as they may seem, and Realtors provide value by helping their clients navigate the complexities.