To support the efforts of post-secondary institutions in BC, this project involved creating a Work-Integrated Learning (WIL) communications plan to promote an awareness and understanding of WIL, engage with workplaces to create more opportunities for WIL students, and strengthen relationships with community and industry stakeholders. Tactics included online and print advertising, promotional materials, web content, and live virtual events.
Client: BC WIL Council and the Association for Co-operative Education and Work-Integrated Learning BC/Yukon (ACE-WIL)
Links: ACE-WIL website and ACE-WIL LinkedIn page
