Respect

As part of a strategic effort to grow a culture of professionalism amongst REALTORS®,  this campaign focused on the importance of “honouring your community,” one of the five pillars of professionalism developed with members. The campaign ran for 12 weeks and included a micro-site, articles, video, and the chance for members to celebrate their colleagues […]

#GetWILPowered

To support the efforts of post-secondary institutions in BC, this project involved creating a Work-Integrated Learning (WIL) communications plan to promote an awareness and understanding of WIL, engage with workplaces to create more opportunities for WIL students, and strengthen relationships with community and industry stakeholders. Tactics included online and print advertising, promotional materials, web content, […]

Buyer and Seller Guides

When surveying public perception of REALTORS®, trust and value emerged as the two areas where there was the most concern regarding Realtor reputation. These buyer and seller guides were created to serve a dual purpose: to provide consumers with practical information to help them with the purchase or sale of a property, and to demonstrate […]

Safe Grow Homes

With the legalization of marijuana on the horizon, policy-makers and media were focused on the number of plants that could be grown for personal use, while neglecting the long-known issues regarding growing cannabis in homes. The Safe Grow Homes campaign acknowledged that cannabis would be grown in homes, provided recommendations for home owners, and shared […]